Your company’s signage will create a brand association among your prospective clients and, at the same time, provide you with a unique identity. Your clients will begin to associate your company with your firm’s logo and slogan that they see on the commercial signage. Thus, if you want to stay ahead of the competition and stand out in a crowd, a company can help you design, install, and select the location of your company’s signage.
1. Creating brand awareness among your audience
Knowing your audience is essential to ensure that the commercial sign that you put up is easily understandable to your prospective customers. For example, if you are an FMCG retail centre, ensure that your sign is designed so your clients can quickly identify that they will find perishable household items, essential food products, beverages, and simple cosmetics at your store. Your objective is to create awareness among clients looking to buy some items quickly. The commercial signage of an FMCG retail store will differ from that of a luxury brand providing services specific to an industrial sector. Thus, knowing your audience is essential to creating brand awareness among them through the signage.
2. Select simple designs and graphics
Refrain from cluttering your company’s signage with excessive information and designs. The design must be simple and easy to understand if you plan to use graphics in your commercial signage. The objective of the sign is to clearly state the services or products offered by your company through a simple message.
3. Make it eye-catching
When designing the signage, selecting eye-catching colours and designs is essential. One of the easiest ways to do it would be to use vibrant colours that enhance your company’s logo. Once the audience starts reading the sign, they will check for additional details, and as a result, prospective clients will be stepping into your store.
4. Selecting a suitable location
With Kawana signs, for example, selecting a suitable location for your sign becomes simpler. A suitable location is essential to increasing footfall or the number of queries regarding your business. Choosing a location that improves your sign’s visibility will put you ahead of your competitors in the industrial sector and not just make your signage a vital landmark. You will find that choosing the right place to install a commercial sign improves the overall efficiency of the sign.
5. Choose the correct fonts and typography
The readability of your commercial sign largely depends upon the fonts you select and the typography. The fonts must be clear so the sign is visible from a distance, and the spacing of the fonts must be such that they remain readable. The fonts and typography must also reflect your business’s personality and brand value.
If you want to stand out in the crowd with your commercial sign and use signage as a marketing technique, hiring experts to design and install the sign is best. This will ensure you get a professionally designed sign representing your company’s brand value.
